Sanity Spring Release 2025: Smarter Content Workflows for Digital Agencies

Summary: Sanity Spring 2025 introduces AI automation, App SDK, Media Library, and more - giving digital agencies powerful tools to build smarter content workflows. Get expert help implementing them.

Sanity's Spring Release 2025 delivers powerful upgrades that digital agencies can immediately use to streamline content operations, boost productivity, and unlock new client solutions. With AI tools, automation, a redesigned media library, and improved developer tools, Sanity continues to lead the way as a modern Content Operating System.

As a Sanity expert, I help digital agencies leverage these innovations to build scalable, flexible, and future-ready content experiences.

🔍 What's New in Sanity Spring Release 2025?

1. Sanity App SDK – Build Custom Tools

Agencies can now build bespoke dashboards, content tables, or editorial interfaces tailored to client workflows. The new App SDK makes it easier to create internal tools using React, Sanity UI, or your preferred component library.

2. Functions (Beta) – Serverless Automation

Sanity now offers Functions for running automated content tasks without needing to spin up your own infrastructure. From syncing content to external systems to enriching data on the fly, automation just got simpler.

3. Agent Actions – Schema-Aware AI Integration

Sanity brings AI to your fingertips with Agent Actions. Automatically generate schema-compliant content, scale repetitive tasks, and integrate content intelligence into your development pipelines.

4. Media Library – Organised, Searchable, Centralised

Say goodbye to messy folders. Sanity's updated Media Library lets teams organise digital assets using the same principles that make structured content so powerful—making it ideal for clients managing brand assets at scale.

5. Canvas – AI-Powered Content Creation

Canvas is a new AI-assisted writing experience (formerly known as Create). Authors and marketers can draft, collaborate, and structure content in a clean, intuitive UI—making workflows faster and more intuitive.

6. Insights – Smarter Performance Analytics

Insights provide clear, actionable performance data about your content. It's a game-changer for agencies managing ongoing content strategy, reporting, and optimisation.

💼 Why This Matters for Digital Agencies

Sanity's new tools allow agencies to:

  • Reduce development time with reusable components and low-code content tools
  • Offer AI-driven content generation and automation to clients
  • Manage brand assets at scale without third-party integrations
  • Improve content visibility and performance tracking
  • Deliver custom editorial experiences without reinventing the wheel

If you're working with clients who need headless CMS, structured content, or custom content applications, now is the time to explore Sanity’s full potential.

💡 Need a Sanity Expert for Your Next Project?

I help digital agencies design and implement Sanity-based solutions that scale. Whether you're launching a new website, migrating from WordPress, or building internal content tools, I can help you make the most of Sanity’s powerful new features.

👉 Get in touch to:

  • Scope and architect Sanity projects
  • Build custom editorial workflows
  • Integrate AI content automation
  • Train your team on Sanity best practices

📩 Contact me now to discuss your next project.

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FAQs

What is Sanity and why should a digital agency use it?
Sanity is a modern, headless CMS built for structured content. It gives digital agencies the flexibility to build custom content workflows, integrate with any front end, and scale content operations with ease. Its real-time collaboration, powerful APIs, and developer-first approach make it ideal for complex projects.
What makes the Sanity Spring Release 2025 special?
The 2025 release introduces a suite of new tools, including App SDK for building internal apps, Functions for automation, schema-aware AI (Agent Actions), a revamped Media Library, and deeper content performance insights. It’s designed to make content operations smarter and more efficient—especially for teams managing large-scale content ecosystems.
Can you help us integrate Sanity into our client projects?
Absolutely. I offer expert consulting, setup, and development services tailored to digital agencies. Whether you're starting from scratch or enhancing an existing Sanity build, I can help architect your solution, streamline workflows, and provide ongoing support.
How does Sanity compare to WordPress, Contentful, or Strapi?
Unlike traditional CMSs like WordPress, Sanity provides structured content out of the box and real-time collaboration. Compared to Contentful or Strapi, it offers more flexibility through GROQ queries, real-time APIs, and the ability to fully customise your Studio using React components.

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